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I’d
met Brendan some months back at South Sound BMW
in Fife after an impromptu drop in with Greg following
our Touratech presentation. After walking around
their vast showroom and touching all the pretty
new toys with my grubby hands I’d casually
asked Brendan if it was Ok to send him some info
on our talk to see if they’d be interested
in hosting an evening. He caught me off guard
with his reply. “No, don’t send me
anything, yeah, we want to book it and we just
need to know a date”, Brendan stated in
a very matter of fact voice. Apparently word had
got around fast and he’d already heard positive
things from the boys over at Touratech.
And
so here we are back in Fife and more than a little
nervous of the evening ahead. We’d been
speaking with Brendan, whom I’d liked immediately;
a no nonsense bloke who new his stuff and spoke
his mind. What you see is what you get. It had
been made clear, in a positive way that South
Sound had high expectations from tonight. South
Sound had been using travel/adventure presentations
for many years as a key marketing tool and had
hosted some key presenters; Ted Simon (Jupitors
Travels writer), Glen Hegstead (Striking Viking)
and of course the legendary Helge Pederson (10
years on 2 wheels author). That idea was rattling
around my head again…”oh shit what
if we suck”? All in all they’d hosted
over 100 presentations with the largest attendance
having reached 174 at Helge’s last stella
show. Of course we’d love that kind of turnout
but hey, that was wishful thinking. We don’t
have a string of publications behind our name.
It was a cold blustery winters night, if we had
80 plus turn up we’d be delighted. More
than anything we just didn’t want to let
down Brendan and South Sound.
With
Greg, we’d ridden up to South Sound by early
afternoon and done the meet and greet stuff with
everyone and again had been somewhat taken aback
with the shear size of the place. With the centre
area cleared of bikes in readiness for the seating,
the showroom floor was looking bigger than ever.
It was all I could do not to yell out something
inane just to see if I could get an echo.
Food
galore had been bought from Costco and was already
being laid out and the 200 chairs were going up
in quick time. They’d done this before for
sure. The huge screen dropped from the ceiling
and the powerful reverse projector and sound system
looked more like something I’d expected
to see at a ‘big name’ concert.
With
the laptop plugged in and a test run complete
we could relax a little. Our laptop and hard drives
were talking happily with Brendan's’s kit
and all looked good. A jolt of excitement had
grabbed us both when we’d seen our images
on screen for the first time. It’s just
the biggest screen we’ve used so far and
the slides and photos just looked great. It’s
just that strange realization when you remember
the exact moment and plethora of emotions of excitement,
exhaustion, concern and awe of when you clicked
the camera lens and took a particular image and
the surreal environment that appears to be jucstaexposed
in which it’s about to be seen.
…numb
hands battled to set up the tri-pod and clumsy
numb, dirty and dusty fingers tried to pre-set
the camera. It had be early morning, we’d
been exhausted, dusty, unwashed and Lisa was bruised
from a fall the previous day. I’d clumsily
run from the tri-pod and camera to my bike half
a dozen times already and not managed to sit on
the damned thing before the 10 second delay on
the camera had come round and the wrong photo
taken. Finally I’d managed it and had caught
the image we’d wanted; the two of us sitting
astride our bikes in front of ancient mountains
at 16,000 feet in Bolivia, with a salt lagoon
lapping at our feet, full of candy floss pink
flamingos who were feeding and flying in their
thousands. That was the reality of the photo,
and yet here we are warm, fed, uninjured and thrilling
at the idea of seeing that image here, up on that
gigantic white screen, larger than life for everyone
and anyone to look at and share. It looks so glamorous.
I thought to myself…”if only they
knew”!
By
6:00pm guests were starting to arrive and Brendan
had smiled when we’d asked how many guests
he now had booked.
Greg
had done us proud. We sat earlier at his home
and had generated new movie style graphics, that
now incorporated Google earth in all it’s
glory, and that highlighted our route from one
key location to the next. It looked great and
at last gave a global visual reference for the
scale of our journey and route to date.
Guest’s
were now arriving in droves and the bikes and
cars parked up outside were now filling the earlier
vast but barren car park.
Friends
we’d not seen for months had turned up,
and even a few unexpected faces that we’d
seen last after only just arriving in the States.
We’d last seen Sherman ‘sledge Hammer’
at Jim Hyde's Rawhyde Adventure Challenge. With
a warm handshake and a glint in his eye, he leant
forward and confided that he’d remembered
I was partial to rum and coke. With that he handed
me a large yellow plastic cup full of the sweet
dark stuff and Bacardis finest. Sherman you’re
a star!
It
was time to kick off. Both the bikes had been
set up in front, one each side of the huge hanging
screen and Brendan was already making his generous
introduction. His voice transmitted through the
state of the art microphone and P.A. system. The
lights had been dimmed and people were waiting.
Again we thought…”do they all realize
it’s just us and that Ewan and Charley aren’t
coming”?
The
following two hours just flew by and even with
a break after an hour for food and questions it
was all over too quickly.
To
our astonishment we’d attracted over 150
guests’ who braved a cold, dark windy night
to join us. When clearing up we’d asked
Brendan if the presentation had gone OK. If he
was happy? Was it what he’d expected and
basically did we hold our own in light of the
other big name presenters he’d hosted? The
testimonial kindly written for us by Brendan below
pretty much mirrored his verbal response and left
us both more than a bit ‘gob-smacked’.
‘I
would like to thank Lisa and Simon Thomas for
their recent presentation at our dealership,
South Sound BMW.
In conjunction with Ride West BMW, over the
last 12-years we have had the pleasure of hosting
some ’100-plus presentations’ from
both regular and ‘BIG’ name moto-personalties
alike. Each and all bring something unique and
interesting to the table.
It’s easy to say that Lisa and Simon ‘set
a new standard by which all future presenters
will be measured’. With almost 160 guests
the turnout was close to store capacity.
Their obvious passion of motorcycles, adventure
travel and each other is clear and infectious.
The audience clearly enjoyed the quick, and
often irreverent, answers to the questions they
asked Lisa and Simon. The slide show portion
of the presentation moves at a perfect pace
and the dialogue fits nicely with the incredible
images, photographs, video and maps presented.
The banter between Lisa and Simon adds to the
feeling that you are involved in a conversation
with them rather than a pre-planned talk. As
they are not professional journalists or presenters,
there is a feeling that anyone who was committed
to it could accomplish the same trip. The fact
that they are still on the road made us and
members of the audience feel that rather than
just being entertained, we are actually participating
in their journey.
As a BMW dealer, the bikes are a testament to
the brand. Lisa and Simon both speak highly
of their bikes and the equipment that they use.
For us, the bad press often eclipses the good
so it is refreshing to have our products presented
in a very positive light.
I give my highest compliments to Lisa and Simon
for all that they have accomplished. It has
been an excellent adventure so far and we are
proud to have now been a part of it. We hope
to host them again and hear new stories from
the road. Take it from me, if you have a need
or desire for their presentation please do not
hesitate to invite them.
Regards-
Brendan Ferrer
General Manager
South Sound BMW

Two
tired motorcyclist went to bed that night, exhausted
but very, very happy.
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